An Idea Born on the Road There are unexpected moments that become turning points in a life. For Élizabeth, her son Joshua, and me, that moment happened during a simple getaway to Plattsburgh, in the United States. We were driving along peacefully, enjoying the autumn scenery of a small American town, when suddenly an unusual detail caught my eye: a sandal—alone, abandoned on the side of the road. “Look!” I blurted out, laughing. We burst out laughing right away. Élizabeth immediately started...

What if quitting smoking became a liberation… not a battle?  If you’ve been smoking for a long time—maybe for a few decades—you already know one thing: quitting isn’t just “saying no” to a cigarette. When cigarettes have been part of your life for years, it’s no longer only about nicotine. It becomes a reflex: coffee, the end of a meal, a glass of wine with friends, a break, stress, boredom, your phone, the car… and sometimes your body lights up before your mind has even decided. That’s...